The Ukraine/Russia conflict: Geopolitical and international business strategies

The Ukraine and Russian conflict is one of the most pressing current global business issues. It has become a political social issue that influencing practices around world. While topic popular in mainstream press, there been relatively little academic work on topic. To address this gap, article discusses impact international terms perception by society about Ukrainian or activities. This means highlighting how can involve direct military intervention but also interaction. reveals are many effects stemming from Ukraine–Russian which currently known, others will be known future. Managerial implications stated highlights cultural crisis as well future research suggestions for researchers stress importance conflict.